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Логотип и фирменный стиль
MIND CAFE
Контекст
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Задача
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1.
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2.
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3.
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8.
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9.
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10.
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Вначале делаем исследование по основным конкурентам в Сыктывкаре, чтобы лучше понять регион и то, как выделиться. Оцениваем цветовые палитры каждого из них.
Визуализируем бриф, выделяя основные моменты. Собираем направленные референсы для анализа.
Составляем мудборд проекта, основываясь на ключевых ценностях и особенностях бренда. Добавляем к этому базовые цвета.
Определяем шрифтовые начертания, подходящие для использования в брнеде.
Начинаем проработку вариантов, кастомизируя шрифтовые части. Думаем над использованием графического элемента.
Параллельно думаем над цветовыми моделями.
Выделяем самые перспективные концепты и цвета, делаем черновую проработку концепций.
Корректируем фирменные элементы и цвета, формируем финальные концепции.
Концепт 1
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Концепт 2
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Концепт 3
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Концепт 4
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Концепт 5
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Останавливаемся на 5, меняем палитру, дорабатываем концепт.
Решаем сделать полностью минималистичный дизайн логотипа, не дополняя его дескрипторами. Вносим это изменение и получаем финальный вариант.
Спасибо за внимание!
Над проектом работали
- Михаил ГарифуллинАрт-директор
- Александра ФесенкоДизайнер
- Анна ТурухтановаВедущий дизайнер-верстальщик
- Анна КалининаМенеджер проектов
- Яна МиловановаКопирайтер
- Ирина ХоменкоКорректор
Нажимая кнопку отправить вы даете свое согласие на обработку персональных данных
Перезвоним через 30 минут
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